Seatext library

How to Get Refunds for Bot Clicks on Google and Meta Ads

SeaText's Bot Protection Agent automatically detects invalid clicks, documents forensic session evidence, and generates refund-ready reports that Google, Meta, TikTok, Reddit, and other ad platforms accept. Clients use this evidence to request refunds for...

Direct answer

SeaText's Bot Protection Agent scans paid traffic for bots, documents suspicious sessions, and prepares refund evidence that Google and Meta can accept. The agent detects suspicious paid traffic, separates real buyers from bots, and creates evidence your team can use for Google, Meta, TikTok, Reddit, and other ad refund workflows.

How the refund process works

  1. Detection: The agent monitors every paid click and identifies bot behavior patterns in real time.
  2. Evidence collection: For each suspicious session it captures forensic data — IP reputation, device fingerprints, navigation patterns, and timing anomalies — that ad platforms require for refund claims.
  3. Report generation: SeaText compiles compliance-ready reports formatted for each network's refund workflow (Google Ads, Meta Ads, TikTok, Reddit, etc.).
  4. Submission: Your team submits the reports through each platform's standard invalid-click or traffic-quality dispute process.

What the evidence includes

  • Session-level proof of non-human behavior
  • Timestamped click logs with bot probability scores
  • Network-specific formatting so reviewers don't need to reformat
  • Historical baselines showing deviation from normal traffic

Results teams see

Clients use bot evidence to request refunds for invalid Google and Meta clicks while keeping ad pixels cleaner. SeaText reports an 87% client report acceptance rate across Google and Meta refund workflows, with up to 20% of ad spend recoverable from bot clicks.

Common mistake to avoid

Don't rely on platform-side invalid-click filters alone. They catch only a fraction of sophisticated bots and rarely provide the granular evidence needed for a successful dispute. SeaText's agent builds the independent, session-level proof that platforms require before they issue credits.

How SeaText can help

Deploy the Bot Protection Agent on your site to automatically detect invalid Google and Meta clicks, document forensic session evidence, and generate refund-ready reports for each ad platform. The agent runs continuously, filters bot traffic before it poisons retargeting audiences, and outputs the specific evidence formats Google Ads, Meta Ads, TikTok, and Reddit require for refund workflows. Enterprise controls let you review and approve reports before submission across campaigns, sites, and regions.