How to Use an AI Chat Widget for Lead Capture in Google Ads

Direct answer

Add Seatext's AI chat widget to your site, turn on the Google Ads Agent so landing pages rewrite themselves to match each keyword, and the chat uses that context to capture leads. The Bot Refund Agent runs in parallel to block bot clicks and generate refund-ready evidence for Google and Meta.

Implementation steps

1. Install Seatext — add the script to your site (under one minute). The platform includes the webchat, a sales-focused chat similar to Intercom but built to turn visitors into leads, demos, and customers.
2. Activate the Google Ads Agent — this agent reads the campaign, keyword, and visitor intent behind each paid click and rewrites headlines, offers, product blocks, and CTAs so the page feels built for that search.
3. Enable the Site-Aware Sales Chatbot — the chat widget automatically sees the adapted page content and visitor intent, so conversations start with relevant context and convert more visitors into leads.
4. (Optional) Deploy the Bot Refund Agent — it detects suspicious paid traffic, separates real buyers from bots, and creates evidence your team can use for Google, Meta, TikTok, Reddit, and other ad refund workflows.

Common mistake

Installing the chat widget without activating the Google Ads Agent. Without the agent, the chat lacks keyword-level context and reverts to generic greetings, missing the lift from intent-matched page content.

Verification step

Open the Seatext dashboard and check conversion reporting by page, keyword, and variant. You should see the chat-attributed leads mapped to the specific Google Ads keywords that triggered the adapted landing page.