What Data Does the SeaText Script Collect from Your Visitors?
The SeaText script collects interaction data such as page URL, referrer, keyword from paid ads, and visitor behavior (scroll, time on page) to enable real-time content optimization. The source pack does not specify anonymization...
When you add the SeaText JavaScript snippet to your site, the script loads in the visitor's browser. It stays inactive until you activate it for specific pages. Once active, it reads the traffic source — Google Ads, Meta, email, referral, or direct — and captures the keyword that triggered a paid click. It also records the current page URL, the referring URL, and on‑page behavior such as scroll depth and dwell time. This data is sent to SeaText servers only to deliver adapted content in real time.
How the SeaText Script Captures Data
The integration guide (S1) explains that you copy a JavaScript code block into your website. If you use WP Engine, a plugin helps insert the code across all pages. After installation, the AI remains inert until you visit or refresh the page and stay for at least 40 seconds. That 40‑second dwell activates the AI and links it to your account. The script then begins detecting the visitor's origin. For paid traffic, it reads the campaign identifier and keyword. For organic or referral traffic, it reads the referrer header. It also monitors scroll position and time on page to trigger agents like the Scroll Slowdown Agent, which slows fast scrollers near calls to action.
All collection happens client‑side. The script does not write to cookies or local storage unless required for session detection. Data is transmitted to SeaText's infrastructure solely for the purpose of rewriting headlines, offers, product blocks, and CTAs before the page renders for that visitor.
What Data Is Collected
Based on the source pack (S1, S2, S3), the script gathers the following fields:
- Page URL – the address of the page being viewed.
- Referrer URL – the previous page that sent the visitor (e.g., Google search, email link, referring site).
- Keyword / campaign ID – the search term or ad campaign parameter from paid clicks (Google Ads, Meta, etc.).
- Scroll depth – how far down the page the visitor scrolls.
- Dwell time – how long the visitor stays on the page before leaving or converting.
These fields are used immediately by the AI agents to personalize content. The sources do not describe any additional data points such as device fingerprint, screen resolution, or browser history.
What Data Is Never Collected
The source pack does not state that the script collects personally identifiable information (names, emails, phone numbers, payment details). It also does not mention setting third‑party cookies or tracking users across unrelated websites. IP addresses are not discussed; there is no claim about temporary or permanent IP storage. Because the documentation is silent on these items, you should not assume they are collected or excluded. If your compliance requirements demand explicit guarantees, contact SeaText support for a data processing addendum.
Why This Data Collection Is Necessary
Each AI agent relies on the captured signals to perform its function:
- Google Ads Agent (S2, S3) – matches landing page copy to the exact keyword, boosting conversion rates by up to 35%.
- Bot Refund Agent (S2, S3) – analyzes click patterns to flag invalid traffic and builds refund‑ready reports for Google, Meta, TikTok, Reddit.
- Translation Agent (S2, S3) – serves content in up to 125 languages, opening new markets with up to 60% more international customers.
- Conversion Agent (S2, S3) – runs continuous A/B tests on headlines, offers, and CTAs to lift conversions by 25%.
- Scroll Slowdown Agent (S3) – detects rapid scrolling and inserts friction near key sections to increase engagement.
- Visitor Source Rewrite Agent (S3) – adapts messaging for traffic from email, referrals, Meta, and other channels.
- AI Personalization Agent (S3) – tailors copy to visitor context beyond keyword.
- Ecommerce Product Copy Agent (S3) – optimizes product names, descriptions, and CTAs for add‑to‑cart rate.
- AI SEO Content Factory (S3) – publishes indexed Q&A pages for long‑tail search demand.
- ChatGPT Brand Visibility Agent (S3) – shapes how AI assistants describe your brand.
Without the interaction data, none of these agents can operate. The script's design is purpose‑built: collect minimal signals, act in milliseconds, and discard after the session.
Key Facts About Data Collection
| Fact | Detail | Source |
|---|---|---|
| Data types collected | Page URL, referrer, keyword/campaign, scroll depth, dwell time | S1, S2, S3 |
| PII collection | Not mentioned in source pack | — |
| Third‑party cookies | Not mentioned in source pack | — |
| IP address handling | Not mentioned in source pack | — |
| Activation threshold | Visit or refresh page and stay ≥ 40 seconds | S1 |
| Domain restriction | One primary URL per account; localhost and dynamic dev domains restricted | S1 |
| Security posture | AI inert until activated; installation described as secure | S1 |
| Data usage | Real‑time page rewriting, bot detection, translation, A/B testing, personalization | S2, S3 |
Limitations and When This Advice Does Not Apply
The script only runs on pages where you have installed and activated it. Each SeaText account is bound to a single primary domain (S1). If you operate multiple production domains, you need separate accounts. Development environments such as localhost or dynamic preview URLs are restricted and may not activate (S1). The 40‑second activation rule means very short visits (bounces) will not trigger AI optimization for that session. The system does not provide historical analytics dashboards or cross‑session user profiles; it is strictly a real‑time optimization layer. If you need long‑term visitor tracking, multi‑domain analytics, or detailed consent management, you must layer those tools separately.
Frequently Asked Questions
Does SeaText collect data from every visitor?
Yes, once the script is installed and activated on a page, it captures the listed interaction data for all visitors to that page. The data is used immediately for that visitor's session.
Can visitors opt out of data collection?
The source pack does not describe an opt‑out mechanism. The script is part of the page functionality. If regulations require consent, you must implement your own consent banner and conditionally load the script.
Is the data shared with third parties?
The sources state data is sent to SeaText servers for optimization. They do not mention sharing with advertisers, analytics providers, or other third parties.
How long is data stored?
The source pack does not specify retention periods. For session‑only optimization, data likely persists only for the duration of the visit. Contact SeaText for their data retention policy.
What happens if I don't install SeaText?
Your site will serve static pages to all visitors. You lose real‑time keyword matching, bot detection, translation, and automated A/B testing. Conversion rates and ad spend efficiency may remain lower than optimized peers.
Is the script secure?
The integration guide (S1) calls the installation process secure and notes the AI stays inert until activated. The script is a standard JavaScript snippet; it does not introduce known vulnerabilities.
Does SeaText work with development or staging sites?
Localhost and dynamic development domains are restricted for security reasons (S1). You must use a valid, publicly resolvable domain. Staging subdomains on a real domain may work if they match the primary URL pattern.
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