Which analytics events should you track to measure SeaText impact on Tilda?

Track three event groups to measure SeaText on Tilda: variant impressions (which version of the page was shown), clicks on rewritten elements (headline, offer, product block, CTA), and conversion actions (form submit, purchase, sign-up). Tag each event with three attributes: page, keyword, and version.

SeaText already records results by page, keyword, and version, so use its built-in reporting as your baseline. Add Google Analytics 4 (GA4) custom events inside Tilda when you need revenue attribution, full-funnel reports, or a single dashboard shared with the rest of your marketing.

Start with three event groups, not ten

You can track dozens of micro-interactions, but three groups answer the question that matters: did the AI rewrite change behavior?

• Variant impression. Fires when a page loads with a specific rewrite. It answers: which version did visitors actually see?
• Rewrite engagement. Clicks on the rewritten headline, offer, product block, or CTA. It answers: did the new copy make people act?
• Conversion. Completion of the action you care about, such as a form submit or purchase. It answers: did the rewrite create business results?

Collect a baseline before you activate the agents on a page. Measure the same three events for two to four weeks first. Without a baseline, you can describe what changed, but you cannot prove its impact.

Decision criteria: choose events by the question you need to answer

Do not copy someone else's event list. Choose events that answer your specific question.

• Outcome metric. Is your goal revenue, leads, engagement, or ad refunds? The conversion event changes with the goal.
• Attribution depth. Do you need page totals, or do you need keyword-by-keyword and version-by-version detail?
• Setup effort. How much code are you willing to maintain in Tilda?
• Data location. Do you want one dashboard, or several connected systems?
• Audience. Who will read the reports, and what do they already use?

Option A: SeaText's built-in reporting

SeaText records results by page, keyword, and version. Its homepage also describes conversion reporting by page, keyword, and variant. After you install the script and activate the account, you get a working measurement layer with no extra tracking code.

Best for: a quick, reliable answer about which rewrite performs.

Trade-off: the data lives in SeaText and covers what SeaText rewrites. It will not replace GA4 for e-commerce revenue, offline leads, or full-funnel analysis.

Option B: GA4 custom events inside Tilda

Use GA4 when you need revenue or funnel data. You define events, and a small script pushes them every time SeaText shows a variant.

Example event names use GA4 conventions; adapt them to your own naming rules:

• sea_text_view with dimensions variant_id, page_path, and keyword
• sea_text_click with the same dimensions plus element (headline, cta, offer)
• sea_text_conversion with the same dimensions plus conversion_value

Where does the code go? Into Tilda's 'Edit code inside HEAD tag' field, the same place as the SeaText snippet. For a single page, use the T123 block method described on the SeaText Tilda integration page.

Option C: Tilda's built-in statistics

Tilda's help documentation points to Site Settings → Analytics → Website statistics for built-in stats. This is a quick overview of visits and traffic sources, and it is a useful sanity check.

Limitation: it does not tell you which variant a visitor saw. Use it as a cross-check, not as your impact report.

Trade-offs at a glance

A simple decision rule

Start with SeaText reporting. It already answers the core question: which version of which page produced what result, tied to the keyword or traffic source.

Add GA4 custom events if any of these are true:

• You report revenue or offline conversions.
• Your team works in GA4 and needs a single source of truth.
• You want to compare SeaText pages with non-SeaText pages in the same funnel.

Skip advanced event setup if you only need a directional answer. The whole rule fits in one test: can you answer 'which version of which page converted which keyword?' If yes, you are tracking the right events.

Step-by-step: set up event tracking on Tilda

1. Install SeaText. In Tilda, open Site Settings, select More → HTML code for the head section → Edit code, paste the SeaText JavaScript, save, and publish.
2. Activate the account. Refresh the site several times and stay on the page for at least 40 seconds. Then wait at least five minutes until your website name appears next to the SEATEXT logo.
3. Review SeaText reporting. Confirm you can see page, keyword, and version data. This is your baseline layer.
4. Add GA4 (optional). Paste the GA4 gtag snippet into the same HEAD field, or manage it through a tag manager.
5. Define custom events. Create events for variant view, rewritten-element click, and conversion. Add custom dimensions for variant ID, page path, keyword, and conversion value.
6. Test in GA4 DebugView before publishing sitewide.
7. Collect a baseline. Measure before and after you activate the agents, keeping other page changes unchanged. (This is an experiment design suggestion, not a SeaText feature.)

Limitations and when this advice does not apply

• Each SeaText account is linked to one primary URL. Separate domains need separate accounts.
• Development URLs such as localhost are restricted. Dynamic development domains may fail because SeaText cannot reliably associate traffic with your account.
• If activation does not happen (refresh several times, stay 40+ seconds), no data flows to your account.
• SeaText reporting is not a full analytics stack. Keep GA4 for e-commerce revenue, offline conversion import, and A/B testing you run yourself.
• If your team does not act on the data, do not build a complex event layer. A simple SeaText report is better than an unused GA4 property.

Key facts

FAQ

Do I need GA4 to measure SeaText on Tilda?

No. SeaText's own reporting covers page, keyword, and version data. Add GA4 when you need revenue, funnels, or a shared company dashboard.

How do I add event code to a single Tilda page?

Use the T123 block. In the Tilda editor, add the T123 block, choose Other, paste your HTML code into the content editor, save, and publish.

Why does my SeaText account show no data?

Check activation. Refresh the site several times, stay on the page at least 40 seconds, then wait at least five minutes for your website name to appear next to the SEATEXT logo.

Can I use the same SeaText account for staging and production?

No. Each account is linked to a single primary URL, and localhost is restricted. Use separate accounts for separate domains.

Which event names should I use?

Use a consistent naming convention your team understands, such as sea_text_view, sea_text_click, and sea_text_conversion. The exact names matter less than consistent page, keyword, and version attributes.

How do I avoid double-counting between SeaText and GA4?

Decide which system is the source of truth for each metric. Use SeaText for rewrite performance and GA4 for revenue and funnels. Do not sum the two for the same event.