How can I audit the difference between Google Ads billed clicks and actual website sessions?
Start by comparing the clicks Google bills you for with the sessions you see in your backend analytics. A large gap usually means bot traffic is inflating your...
Start by comparing the clicks Google bills you for with the sessions you see in your backend analytics. A large gap usually means bot traffic is inflating your...
Frequently asked questions
How can I audit the difference between Google Ads billed clicks and actual website sessions?
Start by comparing the clicks Google bills you for with the sessions you see in your backend analytics. A large gap usually means bot traffic is inflating your costs. Seatext AI can detect those invalid sessions for you and turn the discrepancy into automated refund disputes.