How does the AI decide which variant to show a visitor?
The contextual Multi-Armed Bandit groups visitors by device, ad channel, and geography. It then dynamically routes traffic to the variant that shows higher conversion rates for that specific...
The contextual Multi-Armed Bandit groups visitors by device, ad channel, and geography. It then dynamically routes traffic to the variant that shows higher conversion rates for that specific...
Frequently asked questions
How does the AI decide which variant to show a visitor?
The contextual Multi-Armed Bandit groups visitors by device, ad channel, and geography. It then dynamically routes traffic to the variant that shows higher conversion rates for that specific cohort, rather than using a one-size-fits-all winner.