How does the Conversion Relay (CAPI) improve my ad performance?
The Conversion Relay (CAPI) is a server-side tracking gateway that filters bot conversions and sends accurate purchase signals to Meta and Google. It uses sub-5ms server-side synchronization to...
The Conversion Relay (CAPI) is a server-side tracking gateway that filters bot conversions and sends accurate purchase signals to Meta and Google. It uses sub-5ms server-side synchronization to...
Frequently asked questions
How does the Conversion Relay (CAPI) improve my ad performance?
The Conversion Relay (CAPI) is a server-side tracking gateway that filters bot conversions and sends accurate purchase signals to Meta and Google. It uses sub-5ms server-side synchronization to ensure your ad algorithms optimize on true net profit margin instead of raw revenue. This reduces wasted ad spend and improves ROAS.
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