How much of my ad budget is typically wasted on invalid traffic?
The page estimates 15% to 25% for Google Search, 18% to 32% for Meta Ads, and 20% to 35% for Google Performance Max. That means a large part...
The page estimates 15% to 25% for Google Search, 18% to 32% for Meta Ads, and 20% to 35% for Google Performance Max. That means a large part...
Frequently asked questions
How much of my ad budget is typically wasted on invalid traffic?
The page estimates 15% to 25% for Google Search, 18% to 32% for Meta Ads, and 20% to 35% for Google Performance Max. That means a large part of your spend can go to bots and low-quality placements. Seatext AI's Bot Refund agent is designed to recover up to 20% of that wasted budget from Google bot clicks. It also helps you block the bad traffic going forward.