Is client-side tracking bad for ABM personalization and ad performance?
Client-side pixels are vulnerable to 30% or more signal loss because of ad blockers, Safari ITP, and network timeouts. That makes your personalization and ad bidding operate with...
Client-side pixels are vulnerable to 30% or more signal loss because of ad blockers, Safari ITP, and network timeouts. That makes your personalization and ad bidding operate with...
Frequently asked questions
Is client-side tracking bad for ABM personalization and ad performance?
Client-side pixels are vulnerable to 30% or more signal loss because of ad blockers, Safari ITP, and network timeouts. That makes your personalization and ad bidding operate with incomplete data. Server-side synchronization is the more reliable approach because it sends validated conversion signals directly to the ad platforms. Seatext switches this on with its one-line script, so you retain the intent data needed for ABM personalization.