What are micro-conversions and why do they matter for CRO?

Micro-conversions are measurable steps toward a macro goal, such as scroll depth, chat open, newsletter sign-up, or add to cart. They move before macro conversions and are less noisy, which makes them leading indicators. Seatext's Conversion Agent tests headlines, proof, and CTAs, and you can set event tracking for each micro-conversion to attribute changes. Watching only macro conversions can hide early progress.