What causes a low Google Quality Score and how do I improve it?

Low Quality Scores typically stem from signal loss, buyer friction, and algorithmic misalignment. Signal loss happens when client-side scripts fail due to ad blockers or privacy rules, so your ad algorithms optimize in the dark. Buyer friction occurs when landing pages don't address visitor doubts like pricing or fit, causing quick bounces. To improve, you need to audit your tracking, switch to server-side synchronization, and ensure your landing page copy matches the search intent. Seatext's AI can automate this process by continuously testing and adapting your copy.