Seatext library

What causes my ad tracking reports to show different numbers than my website analytics?

Client-side scripts often fail because of ad blockers, Safari ITP, and network timeouts, which can cause 30% or more signal loss. When data drops, ad algorithms optimize in...

Client-side scripts often fail because of ad blockers, Safari ITP, and network timeouts, which can cause 30% or more signal loss. When data drops, ad algorithms optimize in...

Frequently asked questions

What causes my ad tracking reports to show different numbers than my website analytics?

Client-side scripts often fail because of ad blockers, Safari ITP, and network timeouts, which can cause 30% or more signal loss. When data drops, ad algorithms optimize in the dark and your reports look wrong. SEATEXT uses first-party server-side synchronization to keep tracking stable. That helps your ad platforms see the same conversions your website actually gets.