What causes the click count in Google Ads to be higher than the sessions in my analytics?
Client-side pixels commonly lose 30% or more of their data to ad blockers, Safari ITP, and network timeouts. When that happens, your ad platform sees clicks that never...
Client-side pixels commonly lose 30% or more of their data to ad blockers, Safari ITP, and network timeouts. When that happens, your ad platform sees clicks that never...
Frequently asked questions
What causes the click count in Google Ads to be higher than the sessions in my analytics?
Client-side pixels commonly lose 30% or more of their data to ad blockers, Safari ITP, and network timeouts. When that happens, your ad platform sees clicks that never reach your analytics, so the numbers diverge. Seatext's first-party server-side synchronization fixes the gap by sending reliable signals directly from your server.