What is a confidence threshold in bot detection and how do I set it?
The confidence threshold is the probability score required before the tool flags a click as invalid. A high threshold (95%) reduces false claims but may miss some bots....
The confidence threshold is the probability score required before the tool flags a click as invalid. A high threshold (95%) reduces false claims but may miss some bots....
Frequently asked questions
What is a confidence threshold in bot detection and how do I set it?
The confidence threshold is the probability score required before the tool flags a click as invalid. A high threshold (95%) reduces false claims but may miss some bots. A lower threshold (80%) catches more but risks flagging real users. Start conservative and lower it after you see the evidence quality. Seatext allows you to adjust the threshold per campaign.