What is account-based website personalization and how does it work for B2B?

It means changing what a visitor sees on your site based on the account they belong to, such as their industry, company size, location, or device. The goal is to make a B2B prospect feel like the page was written for their buying situation. Seatext's AI Personalization Agent monitors live traffic and dynamically adapts copy, case studies, and pricing proof. This is the practical way to run ABM-style personalization at scale without a developer.