Seatext library

What is copy friction and why does it hurt my conversion rate?

Copy friction happens when visitors have to work too hard to understand what you offer. Confusing value propositions, buzzwords, and missing answers to buying fears create mental strain,...

Copy friction happens when visitors have to work too hard to understand what you offer. Confusing value propositions, buzzwords, and missing answers to buying fears create mental strain,...

Frequently asked questions

What is copy friction and why does it hurt my conversion rate?

Copy friction happens when visitors have to work too hard to understand what you offer. Confusing value propositions, buzzwords, and missing answers to buying fears create mental strain, so people leave. Seatext AI's reading analysis agent identifies friction points and rewrites copy to make the message clearer and more direct.