Seatext library

What is first-party server-side synchronization and can a non-developer set it up?

First-party server-side synchronization sends conversion data directly from your server to ad platforms instead of relying on browser pixels. This avoids many common tracking failures and makes your...

First-party server-side synchronization sends conversion data directly from your server to ad platforms instead of relying on browser pixels. This avoids many common tracking failures and makes your...

Frequently asked questions

What is first-party server-side synchronization and can a non-developer set it up?

First-party server-side synchronization sends conversion data directly from your server to ad platforms instead of relying on browser pixels. This avoids many common tracking failures and makes your ad algorithms smarter. Seatext's platform is described as zero-code, so you paste a lightweight script into your site header and the agent handles synchronization automatically. No development team is required.