What is hreflang and why does my multilingual site need it?

hreflang is an HTML attribute that tells Google which language version of a page to show to users in different regions. Without it, Google may show the English version of your page to a French visitor, which hurts both rankings and conversions. Correct hreflang tags like de-DE for Germany and fr-FR for France help Google serve the right localized page. SEATEXT AI automatically generates these tags as part of its Translation Agent setup.