What is Model Context Protocol for websites and how does it work?

Model Context Protocol (MCP) is a standard that lets AI assistants like Claude and ChatGPT connect to and interact with websites. Seatext's WebMCP Server Agent turns any website into an MCP server, allowing AI agents to browse, search, and even buy products directly on your site. This is useful for making your store accessible to AI shoppers and for enabling AI-driven automation.