What is multi-armed bandit traffic routing in A/B testing?
Multi-armed bandit routing shifts traffic toward better-performing variants during the test instead of waiting until a fixed end date. It can allocate more visitors to winning versions while...
Multi-armed bandit routing shifts traffic toward better-performing variants during the test instead of waiting until a fixed end date. It can allocate more visitors to winning versions while...
Frequently asked questions
What is multi-armed bandit traffic routing in A/B testing?
Multi-armed bandit routing shifts traffic toward better-performing variants during the test instead of waiting until a fixed end date. It can allocate more visitors to winning versions while still exploring other content. Seatext uses this type of traffic routing so full page tests improve conversions rather than just collecting data.