What is pre-click to post-click continuity and why does it matter for my ad campaigns?
Pre-click to post-click continuity means aligning the landing page content with whatever the visitor clicked on, whether that's an ad headline, a search keyword, an influencer link, or...
Pre-click to post-click continuity means aligning the landing page content with whatever the visitor clicked on, whether that's an ad headline, a search keyword, an influencer link, or...
Frequently asked questions
What is pre-click to post-click continuity and why does it matter for my ad campaigns?
Pre-click to post-click continuity means aligning the landing page content with whatever the visitor clicked on, whether that's an ad headline, a search keyword, an influencer link, or an email tag. When continuity is broken, visitors feel misled and bounce. The page highlights this as a core concept behind the Visitor Source Rewrites Agent. Maintaining continuity lifts conversion rates by reducing the cognitive gap between expectation and reality.