What is the AI Dynamic Traffic Optimizer and how is it different from standard split testing?
Standard split testing uses fixed percentages for all visitors. The AI Dynamic Traffic Optimizer uses a contextual Multi-Armed Bandit to group visitors by device, ad source, and country,...
Standard split testing uses fixed percentages for all visitors. The AI Dynamic Traffic Optimizer uses a contextual Multi-Armed Bandit to group visitors by device, ad source, and country,...
Frequently asked questions
What is the AI Dynamic Traffic Optimizer and how is it different from standard split testing?
Standard split testing uses fixed percentages for all visitors. The AI Dynamic Traffic Optimizer uses a contextual Multi-Armed Bandit to group visitors by device, ad source, and country, then dynamically shifts traffic to the winning variant for each cohort.