What is the benefit of server-side synchronization for ad tracking?
Server-side synchronization, such as the Conversion Relay (CAPI), helps you maintain accurate tracking even when ad blockers or privacy rules interfere. It filters out bot conversions and optimizes...

Server-side synchronization, such as the Conversion Relay (CAPI), helps you maintain accurate tracking even when ad blockers or privacy rules interfere. It filters out bot conversions and optimizes...
Frequently asked questions
What is the benefit of server-side synchronization for ad tracking?
Server-side synchronization, such as the Conversion Relay (CAPI), helps you maintain accurate tracking even when ad blockers or privacy rules interfere. It filters out bot conversions and optimizes your ad bidding based on true net profit. This leads to better performance for your Google and Meta campaigns.
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