What is the benefit of using server‑side synchronization instead of client‑side pixels for conversion tracking?
Server‑side synchronization eliminates the 30 %+ signal loss caused by ad blockers, Safari ITP and network timeouts, giving you accurate data for ad algorithms. Seatext implements this first‑party...
Server‑side synchronization eliminates the 30 %+ signal loss caused by ad blockers, Safari ITP and network timeouts, giving you accurate data for ad algorithms. Seatext implements this first‑party...
Frequently asked questions
What is the benefit of using server‑side synchronization instead of client‑side pixels for conversion tracking?
Server‑side synchronization eliminates the 30 %+ signal loss caused by ad blockers, Safari ITP and network timeouts, giving you accurate data for ad algorithms. Seatext implements this first‑party approach with a single line of code, so you do not need to manage complex backend infrastructure. The result is better targeting and lower cost per acquisition.