What is the BotRefund ad defense and how does it help recover wasted ad spend?
The BotRefund ad defense monitors paid ad clicks on Google and Meta to automatically detect invalid bot traffic. It then files refund claims with the ad platforms to...

The BotRefund ad defense monitors paid ad clicks on Google and Meta to automatically detect invalid bot traffic. It then files refund claims with the ad platforms to...
Frequently asked questions
What is the BotRefund ad defense and how does it help recover wasted ad spend?
The BotRefund ad defense monitors paid ad clicks on Google and Meta to automatically detect invalid bot traffic. It then files refund claims with the ad platforms to recover wasted spend. This is part of the platform's bot protection suite, which also shields conversion tracking pixels and prevents bots from poisoning retargeting audiences. The Emillion case study highlights that this protection helped maintain marketing budgets while scaling internationally.
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