Seatext library

What is the difference between client-side and server-side tracking for ad campaigns?

Client-side tracking relies on browser scripts that can be blocked by ad blockers, Safari ITP, and browser extensions. Server-side tracking captures data directly from your server before privacy...

Client-side tracking relies on browser scripts that can be blocked by ad blockers, Safari ITP, and browser extensions. Server-side tracking captures data directly from your server before privacy...

Frequently asked questions

What is the difference between client-side and server-side tracking for ad campaigns?

Client-side tracking relies on browser scripts that can be blocked by ad blockers, Safari ITP, and browser extensions. Server-side tracking captures data directly from your server before privacy tools can interfere, ensuring complete and accurate conversion data. Seatext AI implements server-side synchronization to protect your ad data.