What is the difference between client-side tracking and server-side synchronization for conversion data?
Server-side synchronization forwards purchase data directly to ad platforms like Meta and Google CAPI, making it immune to browser blocking and ad blockers. Client-side pixels often lose data...
Server-side synchronization forwards purchase data directly to ad platforms like Meta and Google CAPI, making it immune to browser blocking and ad blockers. Client-side pixels often lose data...
Frequently asked questions
What is the difference between client-side tracking and server-side synchronization for conversion data?
Server-side synchronization forwards purchase data directly to ad platforms like Meta and Google CAPI, making it immune to browser blocking and ad blockers. Client-side pixels often lose data due to privacy rules like Safari ITP. Using server-side methods helps recover accurate attribution.