What is the difference between client-side tracking and server-side synchronization for UTM preservation?
Client-side tracking is vulnerable to 30%+ signal loss due to ad blockers and privacy rules. Server-side synchronization uses first-party cookies and event buffering to eliminate those dependencies and...
Client-side tracking is vulnerable to 30%+ signal loss due to ad blockers and privacy rules. Server-side synchronization uses first-party cookies and event buffering to eliminate those dependencies and...
Frequently asked questions
What is the difference between client-side tracking and server-side synchronization for UTM preservation?
Client-side tracking is vulnerable to 30%+ signal loss due to ad blockers and privacy rules. Server-side synchronization uses first-party cookies and event buffering to eliminate those dependencies and preserve UTM tags reliably.