What is the difference between passive support chat and proactive sales chat?

Passive support chat waits for the visitor to ask for help and often feels like an IT support ticket. Proactive sales chat starts a context-aware conversation based on what the visitor is reading on the page. Seatext AI's sales agent uses this approach on pricing pages to ask relevant questions and guide buyers to the right plan. The page reports that proactive sales chat can lift response rates by up to 300%.