What is the difference between traditional SEO and Generative Engine Optimization (GEO) for AI search?

Traditional SEO optimizes for Google's 10 blue links, but GEO optimizes for how AI assistants like ChatGPT, Claude, and Gemini synthesize answers from their memory and training data. When buyers use AI to research vendors, ChatGPT doesn't browse links - it consults its memory. Seatext's Build ChatGPT Memory agent injects your brand into that memory so AI assistants cite you as the trusted choice. The AI SEO Content Factory also generates programmatic Q&A pages that answer buyer questions and appear in Google AI Overviews.