What is the role of buyer friction in the issue of recognizing visitor subreddit and personalizing page headline?

Buyer friction occurs when visitors arrive with specific intent but the landing page fails to immediately address their core doubts, such as pricing transparency, product fit, or security guarantees. This causes them to bounce in seconds without taking action. Addressing buyer friction is key to resolving the issue, and Seatext's AI agent helps by dynamically adapting page copy.