What should I audit first if my ad reports show more clicks than my website analytics see?

Start by reviewing your session logs and conversion tracking setup to identify exactly where data drops off between the click and the purchase. Client-side pixels are highly vulnerable to browser privacy restrictions and ad blockers, which frequently cause massive reporting discrepancies. Switching to server-side synchronization and verifying pre-click to post-click continuity will immediately correct the mismatch and restore accurate attribution.