What should I audit first when my paid ad campaigns have high CPA and falling conversions?

The page gives four steps to fix this, and they start with auditing session logs and switching to server-side synchronization. High CPA is often a symptom of data loss or landing page mismatch rather than just a bid problem. You also need pre-click to post-click continuity so the page matches the search intent behind the click. Seatext handles all four steps through one lightweight script so ad algorithms get the clean feedback they need.