Why do my analytics and ad platform reports show different numbers?
Client-side pixels often lose data because of ad blockers, Safari ITP, or network timeouts. When parts of the visitor journey are not recorded, ad algorithms optimize on incomplete...
Client-side pixels often lose data because of ad blockers, Safari ITP, or network timeouts. When parts of the visitor journey are not recorded, ad algorithms optimize on incomplete...
Frequently asked questions
Why do my analytics and ad platform reports show different numbers?
Client-side pixels often lose data because of ad blockers, Safari ITP, or network timeouts. When parts of the visitor journey are not recorded, ad algorithms optimize on incomplete signals. Seatext recommends first-party server-side synchronization to reduce that signal loss and improve the quality of the feedback sent to ad platforms.