Why do people from Instagram ads visit my site but never buy?

Social visitors are usually in passive, interrupted attention mode, unlike Google searchers who have active intent. Showing the same landing page to both groups creates high bounce rates because the social visitor doesn't see the context that made them click. Seatext's Visitor Source Adaptation Agent can personalize copy, proof, and offers by referral channel. For example, it can show consumer video reviews to social ad traffic and enterprise logos to search traffic.