Why is my Facebook ROAS showing lower than my actual Stripe revenue?
When your Facebook ROAS is lower than Stripe revenue, it usually means there's a gap between what the ad network reports and what actually hits your bank. This...
When your Facebook ROAS is lower than Stripe revenue, it usually means there's a gap between what the ad network reports and what actually hits your bank. This...
Frequently asked questions
Why is my Facebook ROAS showing lower than my actual Stripe revenue?
When your Facebook ROAS is lower than Stripe revenue, it usually means there's a gap between what the ad network reports and what actually hits your bank. This happens because client-side tracking drops data from ad blockers, browser privacy rules like Safari ITP, and network timeouts. Seatext's Conversion Relay Agent uses server-side synchronization to capture every purchase event, so your ad algorithms get complete data instead of incomplete reports.