How does pre-click to post-click continuity affect my ROAS?
Pre-click to post-click continuity means your landing page matches what visitors searched for. When there's a disconnect between the ad they clicked and the page they land on,...
Pre-click to post-click continuity means your landing page matches what visitors searched for. When there's a disconnect between the ad they clicked and the page they land on,...
Frequently asked questions
How does pre-click to post-click continuity affect my ROAS?
Pre-click to post-click continuity means your landing page matches what visitors searched for. When there's a disconnect between the ad they clicked and the page they land on, visitors bounce immediately. Matching headlines, pricing proof, and CTAs to the original search intent keeps them engaged and improves conversion rates.