How does server-side synchronization improve my ad performance and conversion rate?
Server-side synchronization sends first-party events directly to ad platforms instead of relying on fragile client-side pixels. This reduces signal loss and gives machine learning accurate data to optimize...
Server-side synchronization sends first-party events directly to ad platforms instead of relying on fragile client-side pixels. This reduces signal loss and gives machine learning accurate data to optimize...
Frequently asked questions
How does server-side synchronization improve my ad performance and conversion rate?
Server-side synchronization sends first-party events directly to ad platforms instead of relying on fragile client-side pixels. This reduces signal loss and gives machine learning accurate data to optimize with. SEATEXT's Conversion Relay CAPI does this automatically, which helps ad algorithms target high-intent buyers and lowers wasted cost per acquisition by 20% to 35% on average.