How much can a poor landing page Quality Score increase my Google Ads costs?
Google gives a 50% discount on cost per click for a 10/10 Quality Score, while a 3/10 score creates a 400% financial penalty for the same ad position....
Google gives a 50% discount on cost per click for a 10/10 Quality Score, while a 3/10 score creates a 400% financial penalty for the same ad position....
Frequently asked questions
How much can a poor landing page Quality Score increase my Google Ads costs?
Google gives a 50% discount on cost per click for a 10/10 Quality Score, while a 3/10 score creates a 400% financial penalty for the same ad position. In the example in Seatext's playbook, a generic static homepage can push cost per lead to $450–$700. Dynamic keyword matching can bring cost per lead down to $110–$180. Seatext AI achieves that type of relevance automatically.