What is the benefit of the Conversion Relay (CAPI) agent?
The Conversion Relay agent acts as a server-side tracking gateway. It filters out bot conversions and optimizes your Meta CAPI and Google bidding based on true net profit...
The Conversion Relay agent acts as a server-side tracking gateway. It filters out bot conversions and optimizes your Meta CAPI and Google bidding based on true net profit...
Frequently asked questions
What is the benefit of the Conversion Relay (CAPI) agent?
The Conversion Relay agent acts as a server-side tracking gateway. It filters out bot conversions and optimizes your Meta CAPI and Google bidding based on true net profit margin rather than raw revenue, leading to more efficient ad spend.
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