What is the Conversion Relay (CAPI) and how does it help my ads?
The Conversion Relay (CAPI) is a server-side tracking gateway that forwards 100% of purchases to ad platforms, bypassing ad blockers and browser privacy restrictions. It filters bot conversions...
The Conversion Relay (CAPI) is a server-side tracking gateway that forwards 100% of purchases to ad platforms, bypassing ad blockers and browser privacy restrictions. It filters bot conversions...
Frequently asked questions
What is the Conversion Relay (CAPI) and how does it help my ads?
The Conversion Relay (CAPI) is a server-side tracking gateway that forwards 100% of purchases to ad platforms, bypassing ad blockers and browser privacy restrictions. It filters bot conversions and optimizes bidding on true net profit margin, improving ad performance and ROAS.
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