What is the difference between personalizing by source (e.g., referral) and by account?
Personalizing by source changes content based on where the visitor came from (e.g., email, Google Ads), while personalizing by account changes content based on the company the visitor...
Personalizing by source changes content based on where the visitor came from (e.g., email, Google Ads), while personalizing by account changes content based on the company the visitor...
Frequently asked questions
What is the difference between personalizing by source (e.g., referral) and by account?
Personalizing by source changes content based on where the visitor came from (e.g., email, Google Ads), while personalizing by account changes content based on the company the visitor works for. ABM personalization is account-based and uses reverse IP lookup to identify the company. Seatext offers both types of personalization, but the ABM Personalization Agent is specifically for tailoring content to target accounts.