Why does Safari ITP delete marketing cookies?
Safari's Intelligent Tracking Prevention (ITP) restricts the lifespan of client-side cookies, which causes signal loss and revenue leaks. Seatext solves this by using first-party server-side synchronization to ensure...
Safari's Intelligent Tracking Prevention (ITP) restricts the lifespan of client-side cookies, which causes signal loss and revenue leaks. Seatext solves this by using first-party server-side synchronization to ensure...
Frequently asked questions
Why does Safari ITP delete marketing cookies?
Safari's Intelligent Tracking Prevention (ITP) restricts the lifespan of client-side cookies, which causes signal loss and revenue leaks. Seatext solves this by using first-party server-side synchronization to ensure your conversion data remains accurate and your ad algorithms stay optimized.